Stop losing deals to slow outreach.
Momentum finds your prospects, drafts outreach that reads like you wrote it, and runs the whole campaign — so your team spends its hours closing, not chasing.
No new tools to learn. We run it end-to-end and report back weekly.
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Priya Nair
VP Sales · Northwind
Marcus Feld
Head of RevOps · Lumen
Dana Cho
CRO · Fieldwork
How it works
Four steps from cold list to warm reply.
Find your prospects
We pinpoint the exact decision-makers at the companies you want to reach. No scraped lists, no guessing — real people in your vertical.
Personalized outreach
Every email speaks to the prospect's role and company. It reads like a human wrote it, because the message is built for one reader.
We send & track
We run the full sequence and monitor opens, clicks, and replies — then hand you the warm leads ready for a conversation.
You focus on closing
Your team gets back to what it does best: talking to interested buyers and closing deals. The admin work simply disappears.
Why Momentum
The math on manual outreach.
Outbound is mostly overhead — research, drafting, sending, and logging. Here's where the hours actually go, and what happens when Momentum absorbs them.
~70%
of a rep's week goes to non-selling work — admin, research, data entry.[1]
1–5%
typical B2B cold-email reply rate. Tight targeting can double it.[2]
~1 in 6
marketing emails never reach the inbox without proper authentication.[3]
Figures describe the industry, not Momentum's own results — sources listed below.
Prospects, already found
Before · by hand
- Build the target account list~2 hrs
- Track down the right decision-makers~2 hrs
- Verify emails & enrich records~1 hr
After · with Momentum
You get a verified, in-vertical list of real decision-makers — no scraped lists, no bounced addresses to clean up.
Personalized, not templated
Before · by hand
- Research each prospect one by one~2 hrs
- Draft and rewrite each email~2 hrs
- Build the multi-touch follow-up~1 hr
After · with Momentum
Every email is written for one reader from real company signals, then queued as a full sequence. Personalized outreach reply-rates roughly double generic blasts.[2]
Sequences that run themselves
Before · by hand
- Send and space out each touch by hand~1.5 hrs
- Chase bounces and spam flags~1 hr
- Restart stalled follow-ups~0.5 hr
After · with Momentum
Momentum runs the full multi-touch sequence on schedule, handles bounces, and pauses on reply — so nothing gets dropped and nothing gets double-sent.
Zero admin work
Before · by hand
- Log every touch in the CRM~3 hrs
- Keep the tracking spreadsheet current~2.5 hrs
- Pull status for the weekly check-in~1.5 hrs
After · with Momentum
Every send, open, and reply syncs to your CRM automatically and shows up on a live dashboard. No copy-paste, no end-of-week reconciliation.
Add the four cards up and it's ~20 hours of busywork per rep, every week. We don't claim all of it back — the model below counts a conservative 40% as reclaimed selling time, since reps still review drafts and run the live conversations.
For a typical mid-market SaaS team, automation could reclaim ~48 hours a week — worth roughly $175K a year in selling time.
Team size
6 reps
within a 5–10 person team
Busywork today
~20 hrs
per rep / week
Reclaimed
40%
conservative (30–50% range)
Loaded cost
$70/hr
per rep, fully loaded
The math: 8 hrs reclaimed × $70/hr × 52 weeks × 6 reps ≈ $174,720/year. We hold the reclaim to 40% on purpose — reps still review drafts, approve lists, and run live conversations. Swap in your own team size, rate, and hours and the model holds.[4]
Manual vs. Momentum
| Manual outbound | With Momentum | |
|---|---|---|
| Weekly busywork / rep | ~20 hrs | Handled for you |
| Prospect list quality | Scraped & unverified | Verified decision-makers |
| Personalization | Merge tags, if any | Written per reader |
| Inbox placement | Luck of the draw | SPF · DKIM · DMARC + warmup |
| Reporting | Manual spreadsheet | Live dashboard + weekly read |
The best email is worthless in spam.
Roughly 1 in 6 emails never reaches the inbox, and Gmail and Microsoft now reject bulk mail that isn't authenticated. Momentum handles the plumbing so your sends actually land.[3]
Authentication
SPF, DKIM & DMARC configured and monitored on every sending domain.
Inbox warmup
Domains and mailboxes ramped gradually to build sender reputation before volume.
Bounce handling
Invalid addresses caught and suppressed automatically to protect deliverability.
Volume pacing
Sends throttled and spread to stay within provider limits and off spam lists.
Sources
- [1] Salesforce — State of Sales report (5th ed., 2023). Reps spend ~70% of their week on non-selling work; only ~28% actually selling — nearly two full days a week lost to admin.
- [2] Instantly / Belkins — B2B cold-email benchmarks (2024–2025). Average reply rates land around 1–5%; tightly targeted, personalized campaigns roughly double the reply rate of generic blasts.
- [3] Mailgun State of Email Deliverability (2024) & EmailToolTester studies. Global average inbox placement sits near 83–85% — roughly 1 in 6 emails never reaches the inbox. Full SPF + DKIM + DMARC authentication lifts placement to ~85–95%.
- [4] SalesHive & Martal — SDR cost analyses (2024–2025). A fully-loaded SDR (base + commission + benefits + tooling) typically costs ~$80K–$110K/year; average U.S. B2B rep time bills near $66/hour.
- [5] Industry automation studies (CPQ / sales-automation vendors, 2024). Removing manual steps from outreach and hand-offs commonly shortens sales cycles by ~15–30%.
Pricing
Built to scale with your pipeline.
Straightforward monthly plans that scale with campaign size and cadence. Prices are starting points — book a demo and we'll size it to your team.
Starter
Test the model with your first campaign.
billed monthly · cancel anytime
- 50–75 prospects
- Personalized emails
- Campaign management & sending
- Weekly reports
Professional
Most popularThe sweet spot for consistent pipeline.
billed monthly · cancel anytime
- 100–150 prospects
- Deep personalization
- Multi-touch sequences
- Bi-weekly reports
- Strategy consultation
Enterprise
Large-scale, always-on outreach.
from ~$3,500/mo
- 150+ prospects / month
- Custom targeting
- Ongoing campaigns
- Weekly + custom reports
- Dedicated support
Not ready for a monthly plan? Start with a one-time $499 pilot — a full campaign, no commitment.
Start a pilot — $499→Ready to stop wasting time on outreach?
Book a 20-minute demo and we'll show you exactly how Momentum builds pipeline for a team like yours.